At Vanilla Underground we are committed to protecting and respecting your privacy, and we work to keep our policies in line with the latest legislation. (GDPR)
What information do we collect?
Unless the information is necessary, we do not collect personal information from our users.
When ordering or registering on our site, as appropriate, we may collect the following information:
- Information submitted in forms i.e. name, email address, mailing address, contact number
- If you contact us, we may keep a record of correspondence
- Details of transactions through our site and of the fulfilment of your orders
- Details of your visits to our site including, but not limited to, traffic data, resources accessed, behaviours and patterns or otherwise.
You are also able to visit our site anonymously.
What do we use your information for?
Any of the information we collect from you may be used in one of the following ways:
- To personalise your experience onsite (we use the information gathered to help us improve personalisation across our site and better respond to your individual needs)
- To improve our website (we continually strive to improve our website offerings based on the information and feedback we receive from you)
- To produce targeted, relevant and personalised adverts on external platforms such as Facebook & Instagram
- To measure or understand the effectiveness of advertising we serve to you and others
- To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)
- To process transactions and deliver your goods
- To administer a contest, promotion, survey or other site feature
- To contact you periodically via a number of methods
If you have given us the consent to do so, we may contact you by telephone, email, SMS and post notifying you of products or special offers that may be on interest to you.
The data you provide will be used for the purpose stated at the time of collection i.e. for the fulfillment of your order should you need to be contacted with regards to an unforeseen issue or for marketing material if you have chosen to receive these when you placed your order or signed up via the form on our website footer.
We will offer you the option to opt-in or opt-out in all our communications.
Should you decide you do not wish to be contacted for such purposes, please ensure that you do not tick the appropriate box as you go through the registration or checkout process. You may also unsubscribe from our contact list at any time by logging into your account to update your marketing preferences or click the unsubscribe link that can be found in the footer of any of our marketing emails.
Vanilla Underground may need to retain customers personal data for periods of time for legal, audit and compliance purposes and to the extent required by Applicable Laws, for such period as required by Applicable laws. Vanilla Underground shall ensure the confidentiality of all such customer personal data is only retained and processed as necessary for the purpose specified (legal, audit or compliance).
How do we protect your information?
We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.
Do we use cookies?
Please find a full list of the cookie used on this site , you can opt out of these by clicking the floating cookie bar at the bottom of the screen. Simply click the manage preferences option on the right hand side
| Essential Cookies | ||
| Name | Description | Category |
| _orig_referrer | This cookie is generally provided by Shopify and is used to track landing pages. | Essential |
| _landing_page | This cookie is generally provided by Shopify and is used to track landing pages. | Essential |
| _ab | This cookie is generally provided by Shopify and is used in connection with access to the admin view of an online store platform. | Essential |
| _secure_session_id | This cookie is generally provided by Shopify and is used to track a user's session through the multi-step checkout process and keep their order, payment and shipping details connected. | Essential |
| cart | This cookie is generally provided by Shopify and is used in connection with a shopping cart. | Essential |
| cart_sig | This cookie is generally provided by Shopify and is used in connection with checkout. It is used to verify the integrity of the cart and to ensure performance of some cart operations. | Essential |
| cart_ts | This cookie is generally provided by Shopify and is used in connection with checkout. | Essential |
| cart_ver | This cookie is generally provided by Shopify and is used in connection with the shopping cart. | Essential |
| cart_currency | This cookie is generally provided by Shopify and it is set after a checkout is completed to ensure that new carts are in the same currency as the last checkout. | Essential |
| checkout_token | This cookie is generally provided by Shopify and is used in connection with a checkout service. | Essential |
| storefront_digest | This cookie is generally provided by Shopify and it stores a digest of the storefront password, allowing merchants to preview their storefront while it's password protected. | Essential |
| cookieconsent_status | This cookie is associated with the app GDPR/CCPA + Cookie Management and is used for storing the customer's consent. | Essential |
| cookieconsent_preferences_disabled | This cookie is associated with the app GDPR/CCPA + Cookie Management and is used for storing the customer's consent. | Essential |
| _shopify_m | This cookie is generally provided by Shopify and is used for managing customer privacy settings. | Essential |
| _shopify_tm | This cookie is generally provided by Shopify and is used for managing customer privacy settings. | Essential |
| _shopify_tw | This cookie is generally provided by Shopify and is used for managing customer privacy settings. | Essential |
| _tracking_consent | This cookie is generally provided by Shopify and is used to store a user's preferences if a merchant has set up privacy rules in the visitor's region. | Essential |
| tracked_start_checkout | This cookie is generally provided by Shopify and is used in connection with checkout. | Essential |
| localization | holds the users timezone | Essential |
| shopify_pay_redirect | The cookie is necessary for the secure checkout and payment function on the website. This function is provided by shopify.com | Essential |
| Reporting and Analytics Cookies | ||
| Name | Description | Category |
| _s | This cookie is associated with Shopify's analytics suite. | Reporting and Analytics |
| _shopify_fs | This cookie is associated with Shopify's analytics suite. | Reporting and Analytics |
| _shopify_s | This cookie is associated with Shopify's analytics suite. | Reporting and Analytics |
| _shopify_sa_t | This cookie is associated with Shopify's analytics suite concerning marketing and referrals. | Reporting and Analytics |
| _shopify_sa_p | This cookie is associated with Shopify's analytics suite concerning marketing and referrals. | Reporting and Analytics |
| _shopify_y | This cookie is associated with Shopify's analytics suite. | Reporting and Analytics |
| _y | This cookie is associated with Shopify's analytics suite. | Reporting and Analytics |
| _ga | This cookie name is associated with Google Universal Analytics | Reporting and Analytics |
| _gat | This cookie name is associated with Google Universal Analytics | Reporting and Analytics |
| omnisendAnonymousID | This cookie is used for storing the user action on the website with a unique ID. The cookie encrypts the visitor data for the security of user data. | Reporting and Analytics |
| soundestID | This cookie is used for determining if a visitor is new to the website or the visitor had visited before | Reporting and Analytics |
| _s | This cookie is associated with Shopify's analytics suite. | Reporting and Analytics |
| Marketing And Retargeting Cookies | ||
| Name | Description | Category |
| IDE | This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange | Marketing And Retargeting |
| GPS | This cookie is associated with YouTube which collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. | Marketing and Retargeting |
| PREF | This cookie, which may be set by Google or Doubleclick, may be used by advertising partners to build a profile of interests to show relevant ads on other sites. | Marketing and Retargeting |
| BizoID | This is a Microsoft MSN 1st party cookie to enable user-based content. | Marketing and Retargeting |
| _fbp | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | Marketing and Retargeting |
| __adroll | This cookie is associated with AdRoll | Marketing and Retargeting |
| __adroll_v4 | This cookie is associated with AdRoll | Marketing and Retargeting |
| __adroll_fpc | This cookie is associated with AdRoll | Marketing and Retargeting |
| __ar_v4 | This cookie is associated with AdRoll | Marketing and Retargeting |
| _gcl_au | Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. | Marketing and Retargeting |
| _pin_unauth | is a first-party cookie that groups actions for users who cannot be identified by Pinterest. | Marketing and Retargeting |
| omnisendSessionID | This cookie is used to identify a session of an anonymous contact or a contact. This cookie is used for setting a unique ID for the session. The cookie collects information on visitor behavior on the website for statistical purposes. | Marketing and Retargeting |
| soundest-views | This cookie is used to count number of pageview in a session. | Marketing and Retargeting |
| _pin_unauth | is a first-party cookie that groups actions for users who cannot be identified by Pinterest. | Marketing and Retargeting |
| Functional Cookies | ||
| Name | Description | Category |
| _gid | This cookie name is associated with Google Universal Analytics | Functional |
What are cookies?
Cookies are small files that a site or its service provider transfers to your computer’s hard drive through your Web browser (if you allow). Cookies enable the sites or service providers systems to recognize your browser and capture and remember certain information.
We use cookies to help us remember and process the items in your shopping cart, understand and save your preferences for future visits, keep track of advertisements and compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future. We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.
If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies via your browser settings. Like most websites, if you turn your cookies off, some of our services may not function properly.
I would like to know more about the cookies on your site ?
No problem we have put together links to our partners so you research in more detail how your personal data / cookies may be used
Do we disclose any information to outside parties?
We never sell, trade, or otherwise transfer to outside parties your personally identifiable information.
However, this does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Third Party Links
Occasionally and at our discretion, we may include or offer third party products and services on our website. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of these linked sites. We seek to protect the integrity of our site and welcome any feedback about these sites.
Online Privacy Policy Only
This online privacy policy applies only to information collected through our website and not to information collected offline.
Your Consent
By using our site, you consent to our privacy policy.
Changes to our Privacy Policy
If we decide to change our privacy policy, we will post those changes on this page.
Contacting Us
Please contact us if you have any queries regarding our privacy policy our data controller details our below
www.vanillaunderground.com
Vanilla Underground
5 Borman, Apollo
Lichfield Road Industrial Estate,
Tamworth, Staffordshire
B79 7TA
customercare@vanillaunderground.com