VU Hub

Be the ultimate Barbie girl in a Barbie world or take Pusheen on your next adventure with our brand new furry backpacks and makeup bags!

Happy Birthday Ken! Spread the positive Kenergy around with our exclusive Ken collection.

From new product releases to restocks of some of your favourite products, say hello to our new products for 2024!

From Barbie Caps to SpongeBob SquarePants and PAW Patrol reversible bucket hats, embrace the sun in style this summer and discover our sun hat collection!

From Barbie's outfits to the complexities of being a woman in today's society, we've had the time of our lives visiting Barbie Land on the big screen and here's what we thought of the new Barbie movie!

Hi Barbie, want to see our new collection? Featuring new styles including daywear, swimwear and our exclusive print on demand tees. We can't wait to head to Barbie Land in our new looks!

Happy Barbie Day! In celebration of the true icon that is Barbie, we are excited to share our exclusive collection of Barbie products with you all!

From the cosiest loungewear pieces to mug sets galore, in need of a gift for her? Our Valentine's gift guide is here to help you treat that special lady in your life this Valentine's Day!

Hello 2023 and hello new products! From tees and pyjamas, hat and glove sets and new Paw Patrol goodies, here are just a few of some of our new products to celebrate the new year!